Traditional Marketing – An Introduction to Offline Marketing – Part 1

The Art of Marketing as a whole

Marketing is the process of establishing which products or services that might attract certain customers, and then determining what strategy to use to promote them. This mutual procedure is intended to create value for customers and build strong customer relationships in order to obtain trust and recognition within a business. The main purpose of marketing is “to attract” a target audience or specific individuals who are interested and want your product or service that you offer. That then leads to the primary goal of any business which is to ultimately make sales, or in other words, “to sell”.

While referencing to customers, it can be said that they are the main focus of marketing activities. It is pertinent to ALWAYS do these three key things:

  1. Identify the customer
  2. Maintain the customer
  3. Satisfy the customer

With these key factors in mind and the impact that advertising has on the potential success or failure of a business, it is correct to say that marketing in general is one of the most vital pieces of the business world.

Traditional Marketing

Traditional marketing is also referred to as “offline marketing”. The term traditional simply means the “passing on” of something, such as beliefs, customs, or practices. So when you think of traditional marketing, you should comprehend that it consists of techniques and strategies that have been used for a very long time. In addition, you can think of its relative term, “offline marketing”, as any method or means of promotion that does NOT include the internet.

Traditional marketing mainly focuses on the company and the product, as where online marketing centers on the customer and their interests. So basically, you would use traditional marketing to expand your business and strive to distribute your product through the three main geographical levels (local, regional, national) and ultimately worldwide. There would apparently be less focus on the actual customer and their needs although some might disagree with this logic.

The Four Ps

The four Ps, also known as the “marketing mix”, was developed by Jerome McCarthy after the term became widespread in the early 1960s. The four Ps are the four essential ingredients of marketing. They incorporate the following:

1. Product – All businesses revolve around a product or service. You must first develop a unique and quality product or service that you intend to sell. Here are other aspects:

  • Brand name
  • Purpose
  • Style
  • Safety
  • Packaging
  • Support
  • Warranty

2. Price – Second, you should investigate the price value of your competition (if any), and then determine the cost of your own product or service that’s both affordable and will earn you revenue. Other things to consider are:

  • Discounts
  • Types of payments
  • Seasonal pricing

3. Place – Third, you have to decide how you will distribute your product to the customers or where you will offer your service. More decisions to be made include:

  • Market coverage
  • Inventory management
  • Warehousing
  • Distribution centers
  • Order processing
  • Transportation

4. Promotion – Lastly, the marketing and campaign portion comes into play. You must determine who you will market to and what advertising methods and strategies you will use to acquire potential prospects. This is the most important piece of the marketing mix and can make or beak a business. Additional things to take into account are: 

  • Workforce
  • Publicity
  • Marketing budget

All four elements of the marketing mix must be completed and well thought out before you can think about starting any campaign for your product or service.

Is traditional marketing beginning to slowly disappear?

Traditional marketing is becoming a lost element in the business world. Many people are now marketing their businesses online as the number of internet users grow substantially every year. To give you a quick insight, there are currently over 1 billion people who use the internet today. I mean how can the offline market even compete with that? But just because a new revolution has arisen doesn’t mean the old ways are no longer effective. Traditional marketing can still produce plenty of customers and lead to major profits if it is used correctly. So don’t think that you should just market your business only on the internet. The idea is to incorporate both online and traditional methods to see maximum results.

Things to remember

The crucial points to keep in mind is that in order to achieve success in the business world, you must always do the key three factors of identifying, maintaining, and satisfying the customer and you have to constantly fulfill the four Ps of the marketing mix. The more often and the more effective you complete these two tasks, the higher amount of profits you will see yourself earning in your business.

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Significantly Things to Consider While Developing a Mobile App

With the growing functionality of smartphones, mobile apps have become an essential part of our lives. From banking to online shopping; We use them for almost everything. They provide faster processing than web browsing. Some of the most popular brands have already come up with their own applications that work flawlessly on smartphones and tablets.

Being a business owner, you really need to launch an amazing mobile app that can help you grow your business. A professionally designed application will provide your customers with the better shopping experience. It will also reinforce your newly launched brand while building loyalty with users.

A mobile app does not only help business owners but also helps users simplifying multiple time-consuming tasks. Let's have a look at some of the advantages of having a mobile app:

Benefits for Business Owners

• Build loyalty

• Boost sell-through

• Strengthen your brand

• Increase your visibility

• Improve your accessibility

• Help you generate repeat business

• Connect you with on-the-go consumers

• Build strong relationship with customers

• Increase exposure on smartphones and tablets

• Improve your social media marketing strategies

Benefits for Users

• Faster checkout process

• Integrated QR Code Scanner

• Easier appointment scheduling

• Loan calculators with faster navigation

• Easy to get the Directions of any location

• Easy access to a large number of products

• Instant notifications of special offers, discounts & events

Thus, mobile application is beneficial for both business owners and customers. It connects users to the products or services they most commonly need. Moreover, it provides business owners with an opportunity to connect better with consumers. If you are looking forward to come up with a mobile app, you need do consider several significant things; Some of them are listed below:

Come up with an Innovative Idea

There are several aspects that you need to consider before starting the development process. Firstly, you should identify the actual need of the application. Do not forget that your mobile app must be innovative and capable of standing out in the highly competitive market.

Understand your target users

Before developing an app, it's necessary to understand your target users. You really need to consider the behavior of your users such as their goals, requirements, and the technologies that use the most. Every platform is different, and every customer has different needs. For instance, an individual typically uses an e-wallet to pay a bill, but he / she may use the bank's specific application to find the ATM.

The platform matters

When it comes to choosing a platform, you basically have three options ie iOS, Android, & Windows. You can choose the one according to your target users. However, it's better to come up with an app that can work on all these platforms. You can even go with the "Cross Platform" that will help you build a single application for multiple platforms. This important decision will not only impact the user experience but also affect the adaptability of the app for different users.

Know what is out there

You must spend some time analyzing competitors' apps. Each application has some kind of unique features and functionalities. Examining the most popular applications will help you get some new ideas. You should use different mobile platform devices in the exploration process.

With in-depth research, proper planning, and correct strategies, you can come up with a successful mobile app. Moreover, choose a reliable app development company who offers the best development & designing services.

Lingerie Shopping for Men

Lingerie shopping for men may sound really strange, although you would be surprised to know that lingerie shopping has really become a common practice for men.

Men love to shop for exquisite and sexy lingerie for their beloved. Now, this can be a really tedious task as shopping for something as intimate and complicated as lingerie is not an easy job.

Every woman is different and have different tastes. Here, it is difficult to figure out what kind of lingerie would please your loved one, as a gift. You may like her to wear something as hot as thongs but she may prefer something elegant and lacy. Here, it is extremely necessary to keep in mind what she likes and dislikes.

Buying sexy lingerie for your sweetheart can make her swoon with delight. This would be extremely romantic. Now, this does not mean that sexy lingerie is just a gift for your lover. It would be a gift for you as well. Giving lingerie to your lover would show that you really love her and care for her deeply.

Now, here are some important things you need to consider prior to purchasing lingerie for your loved one. First of all, you need to do some research on the type of lingerie available in the market and also keep in mind the person who is going to wear it. Think of the style that she usually prefers wearing and then decide on a specific style.

In case, you want to experiment on your purchase, you can consider purchasing something lacy with a stretchy mesh. This would make her love wear it.

Remember that women's sizes vary by manufacturer and material. Stretchy materials and meshes tend to fit every woman, with a slight guess.

In case you want to find out what she actually likes, you can try paying attention to her comments when watching movies or commercials. If she does point out a certain style or look, it is quite straightforward to find something similar. But make sure it is similar, try not to get carried away and chose whatever the cutest model is wearing ….

Quality need not cost the earth, as there are lots of great designs at affordable prices. You should really consider purchasing lingerie online. This would offer you privacy and also ensure you are not rushed into a buying decision. You can compare lots of different styles online, and above all, just take your time over it.

Article Marketing

In the present time, people are doing business with the use of internet. Perhaps, you are one of the many people who are interested in jumping in that bandwagon. Nowadays, competition among businesses has grown bigger; That's why a business owner like you should search for and try some exceptional yet cost effective internet marketing strategies. These marketing strategies can enhance and develop your business identity over the World Wide Web.

There are plenty of marketing strategies that you can use. The opportunities are endless, but you have to pick one that best compliments your business. One marketing strategy that has proven to be cost effective and highly efficient is article marketing. What is more, you can make it more special by adding in search engine optimization.

Search engine optimization is such a unique tool, and one that can be a competitive web marketing strategy. It mainly focuses on getting your website a higher search engine ranking. It does this by funneling traffic to your site by making it show up quickly when a person does an internet search for your niche.

When it comes to a global perspective, search engine optimization can be a benefit to you. What you have to do is to select keywords or key phrases to target potential clients. The search engine optimization will guarantee that your company will be found. Search engine optimization can help reach your potential clients from anywhere in the world.

Another benefit of an article marketing with SEO campaign is that it can increase the number of visitors to your website with the help of the targeted keywords or phrases. The people who visit your website can turn into potential clients; This is what SEO does. This is the only web marketing campaign that can drive traffic to your website. As more people visit your website, the chances of you getting some sales increases. SEO can increase your website's visibility in search engines.

Article marketing with the use of SEO is one amazing marketing strategy. You can get a high return on investment and you can increase the volume of sales and profit. This is one marketing strategy that you should look forward to doing, because it is very cost effective. You do not have to invest large sums of money. You can just bring in a minimum amount of investment, and you get to have a maximum exposure in return.

Your company can succeed in the web economy with the help of search engine optimization. Just remember that you need to come up with articles that people would enjoy reading. You can entice potential clients with the use of your articles. Make sure that you have an article with excellent content. An article marketing strategy is one great tool that will not go away and will be used for a long period of time. It is one effective way of informing your potential clients about your products or services.